Published: Sun, March 12, 2017
Business | By Sandy Mccarthy

The Trump bump: People are going out to "buy Ivanka's stuff"

The Trump bump: People are going out to

While Trump supporters have called for a Nordstrom boycott, anti-Trump advocates - including at least a dozen celebrities - have flocked to Nordstrom to praise the company's decision to drop the Ivanka Trump brand.

President Trump's longtime attorney Michael Cohen said Friday that the sales data shows there is a clear victor in the Nordstrom v. Ivanka Trump debacle.

It seems the Ivanka Trump brand hasn't suffered since reports of major retailers like Nordstrom and Neiman Marcus were dropping her label in early February surfaced.

Michael Cohen the longtime attorney for President Donald Trump said on Friday that sales data had showed there was a victor in the differences between Nordstrom and Ivanka Trump.

Ivanka Trump's fashion label made headlines last month when Nordstrom (JWN) dropped the line from its stores and President Trump attacked the company on Twitter. Citing data from fashion e-commerce website Lyst, the Post reported that the first daughter's fashion-oriented brand was only at No. 550 in the world in terms of orders as of January 2017.

Zappos saw sales increases of 18.4 percent over the previous year for January and February 2017, according to CNBC.

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An insider from Amazon told TooFab, "the buying team usually purchases the entire line and sees what sells the most, but can not provide numbers to outside sources". "To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us", Sarah Tanner, Lyst's USA spokesperson, said. Amazon has reportedly replaced Nordstrom, which previously dropped the brand, as the largest seller of Ivanka products.

Comparing the share price and sales figures is not indicative of much.

Whether the trend will continue in the future is uncertain, but Klem said they could see an eight percent increase in sales in March. However, Ivanka Trump perfume is now the website's best-selling fragrance. The firm further revealed that the sales from Bloomingdale's website of Trump line surged 29.5 percent.

A rep for Nordstrom also TooFab that they "do not provide sales details for any of their brands, including Ivanka Trump". I support the Trumps!

As for Ivanka's surging sales numbers, brand spokesperson Abigail Klem said February had "some of the best performing weeks in the history of the brand". And then I think a lot of other people feel like, 'Oh, I didn't know Ivanka had a shoe line.

Nordstrom stock was up 4% during the period as well, but is lower by over 7% on the year.

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