Published: Fri, April 14, 2017
Life&Culture | By Ted Wilson

BMW pulls advertising from Fox News' 'O'Reilly Factor'

BMW pulls advertising from Fox News' 'O'Reilly Factor'

Which means that O'Reilly's formerly untouchable position at Fox seems to be in peril.

The Lexus ads appearing on the O'Reilly Factor are part of a wide ranging media package, with ads appearing on a variety of cable television programs.

A spokesperson for Chevrolet told BuzzFeed News the company had not purchased national advertising on Fox News since the last quarter of 2016, but it is likely a dealer bought an ad.

FNC rival CNN on Monday basked in this story like a pig in mud, reaching out "to more than 20 companies and brands that have advertised on the O'Reilly Factor" to ask for their responses of outrage to the NYT report.

The O'Reilly Factor, which draws nearly four million viewers a night, generated more than $446 million in advertising revenue from 2014 through 2016, according to the research firm Kantar Media. He also said numerous companies are still willing to advertise on other Fox News programs.

And weight loss and nutrition company Jenny Craig told BuzzFeed News it condemns all forms of sexual assault, but refused to publicly comment on its advertising strategy. But it's his mistreatment of women in the workplace that finally forced Mercedes-Benz to pull its ads.

Although almost two dozen concerned TV advertisers have now left Fox News Channel's "The O'Reilly Factor" due to recent allegations, the network itself hasn't lost any revenue.

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"As a company we seek to partner with companies and programming that share our values of inclusion and diversity", Hyundai said.

GSK warned of a temporary halt on all ads, while the situation is reviewed.

Fox News is being probed by the feds for allegedly concealing its sexual harassment settlements from investors.

Henry Holt & Company, O'Reilly's publisher, said previous year that his "Killing" franchise - a series of historic blockbusters that examine the deaths or attempted assassinations of various figures from Jesus to JFK - had sold 14.5 million copies.

The network and O'Reilly have paid over $13 million dollars in settlements with those that have accused him of sexual harassment and other types of verbal abuse.

O'Reilly denied the harassment allegations in a statement to The New York Times, saying that his prominent role at the network made him a target. As Variety reports, most of the breaks on last night's program consisted of promos for Fox Business Network. There were seven ads for financial services firm Voya.

According to a Reuters report, French pharmaceutical company Sanofi SA, direct marketer Constant Contact, men's clothing company Untuckit, as well as T. Rowe Price are also no longer advertising on the show. Other advertisers are expected to follow suit in the coming days.

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