Published: Fri, April 14, 2017
Life&Culture | By Ted Wilson

Lorraine Kelly mocks Beckhams for trademarking daughter Harper's name

Lorraine Kelly mocks Beckhams for trademarking daughter Harper's name

David and Victoria Beckham have always been household names and now it looks like daughter Harper could potentially follow suit...

Lorraine Kelly thinks Victoria Beckham trademarking their daughter Harper's name makes her sound "like a brand of soap powder".

Brooklyn and Romeo both have burgeoning modelling careers, while Cruz launched his debut Christmas single past year.

Their parents made the same move a very long time ago, with former footballer David trademarking his name in 2000 and his wife Victoria two years later as she set out on her post-Spice Girls solo career.

Watch out Kardashians, the Beckhams are coming. "As opposed to the future-proofing which is what Victoria Beckham has done with her children..."

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I don't doubt that Harper Beckham will go far in life of her own accord, she is a attractive little girl, full of smiles and cheeky grins however in the world of work there will be those who see her as another Paris Hilton, simply famous for having famous parents.

The move means Harper is now officially part of Brand Beckham. Brand Beckham is spreading like a wildfire in the consumer market.

The singer-turned-fashion designer filed an application on December 22 with intellectual property authorities in Britain and Europe to register "Harper Beckham". The protective star doesn't like the idea of someone using the famous moniker, which was inspired by Harper Lee, the author of her favourite book, To Kill A Mocking Bird in the music, film or TV industries.

Bend It Like Beckham turns 15: See what the cast look like now! It's like she's a product, Harper is a product like soap powder!

Meanwhile brand expert Nigel Currie adds: 'Obviously the Beckham name is worth something and they don't want someone trading off it and using it to create their own brand'.

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