Published: Thu, April 20, 2017
Electronics | By Lorenzo Hawkins

Facebook CEO sees augmented reality's future in the camera

Launching in closed beta, the new platform is "act two" in Facebook's AR ambitions, Zuckerberg said. But, CEO Mark Zuckerberg is trying hard to fill that gap and he doesn't care if copying Snapchat is involved in the process. This will allow developers to create more sophisticated AR effects such as animated frames, masks, and more. And he said that will pave the way for people to leave AR objects for friends to find, kinda like Pokemon Go. "We see the beginning of a new platform, we're going to make the camera the first mainstream AR platform", announced Zuckerberg. The word "basic camera" is a direct jab at Snapchat.

Facebook has launched a augmented reality camera effects developer platform.

Snapchat is strongly denying allegations by a former employee Anthony Pompliano, who had alleged in a lawsuit that CEO Evan Spiegel had once shot down his suggestion to pursue growth in certain worldwide markets.

Why it matters: This year's sessions feature a wide range of topics across the Facebook family of apps and services - with relevance to developers and businesses. It even brought Snapchat stories to these apps.

Zuckerberg began with an introduction to Facebook's augmented reality platform, called Camera.

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When asked about the perception of Facebook being less innovative, Mr Zuckerberg said, "I guess I'm not that anxious about that". "Over time, I think this is going to be a really important technology that really changes how we use our phones and eventually all technology". The developer platform now has over 100,000 developers building on it. Messenger bots are getting a massive overhaul with the all new Messenger Platform 2.0.

Discussing the use of AR in a general sense, Zuckerberg described the power of overlaying digital content onto the real world via glasses or contact lenses and said that doing so would "make our physical reality better".

Nike, another AR Studios early beta partner, combined data and design to enable runners to share to share and visualize their runs in different ways.

Zuckerberg ended his keynote address by noting that all of these effects will take a while to roll out, rather than showing up dramatically overnight.

Rumors have been going around that Snapchat is taking steps towards creating augmented reality features.

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